ELIZABETH H. MCKENNA
MY EXPERIENCE
HEAD OF SHOWS & EVENTS, REVLON/CND
September 2019 - Present
- Launch new global innovation campaign digitally & via virtual event training
- Planned NA Training and oversee all operations for 50 annual events
- Developed 30 virtual trainings and virtual live sales event of 5,000 attendees
- Cross-function department in CND global education and digital event lead
- Strategic planning in tradeshow management, B2B, distributors & vendors
HEAD OF SALE & EVENTS, WORLD GOLF HALL OF FAME
April 2013 - September 2019
- Planned and executed the first Induction ceremonies on the road in Scotland, New York and California
- Doubled yearly event sales goal and implemented new revenue generation programs
- Overhauled company’s social media accounts (Facebook, Instagram, Pinterest, and Blog), leading to an increase in followers by 2088% on Instagram and 37% on Facebook
- Provided client & event management for over 600 events including 100 weddings
AREA DIRECTOR, MDA
May 2012 - April 2013
- Delivered highest regional donation in new business development in Shamrock and Walk programs
- Grew Gala donations to double previous years revenue
MARKETING SERVICES, PGA TOUR EXPERIENCES
March 2011 - October 2011
- Conducted specific market research, with market and competitive analysis
- Identified ways to improve market share in a highly competitive business
- Planned and executed high-level client events throughout the country via TOURClub
- Led ground breaking programs throughout the country for partnership's and sponsorship's
MARKETING MANAGER, BLUEGREEN VACATIONS
May 2004 - January 2009
- Reduced marketing cost per prospect by 50% while increasing sales closing rate
- Recognized as # 1 internal marketing department in company for 2007
- Consistently acknowledged as Top 5 Resort performer in company
- Managed client relations including up-selling and retention
- Executed weekly events on and off property for owner up-selling with highest closing percentage